Director of Demand Generation (Marketing)

New York
Date Posted
550 Fifth Avenue
10th Floor
New York, NY 10036

Capitolis is seeking an experienced Director of Demand Generation Marketing to help establish our new brand and drive our go-to-market strategy and campaign performance to accelerate growth across business segments. You will be a key member of the Marketing team and will be responsible for the strategy, development, and execution of programs that drive pipeline and retention to exceed company targets. As a demand generation expert, this role will define best practices, develop campaigns, and manage to budget to ensure successful business outcomes. This position will work closely across functions within the organization including the wider Marketing team, Sales, Customer Success, and Product to develop integrated campaigns and initiatives across multiple channels including paid social, webinars, events, email marketing automation, and digital advertising. You thrive in funnel analytics and speak in acronyms like MQL, SQL, and attribution.

Key Responsibilities

  • Lead all demand generation efforts, including development and execution of strategy to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline to exceed company targets
  • Work closely with Sales Operations to forecast, measure, analyze, and report on the impact of demand generation campaigns on MQL, SQL, pipeline, and revenue; leverage quantitative skills to interpret data and gain insights that then translate into actionable changes; identify where sales and marketing technologies present an opportunity to increase the effectiveness
  • Own and manage the implementation, usage, and effectiveness of marketing automation platform (i.e., Marketo, HubSpot, Eloqua, Pardot)
  • Understand and implement best practices to drive inbound lead generation; experienced in a digital-first approach
  • Develop, in partnership with marketing leadership, our eventual ABM approach and drive the results of account engagement and expansion
  • Define lead quality, optimize marketing processes, and implement best practices to improve conversions and deliver smoother marketing and sales handoffs
  • Balance lead volume and quality to achieve return on marketing spend and meet budget
  • Form a tight partnership with Sales to meet/exceed sales goals

Who You Are

  • 7-10 years marketing experience; solid experience in Demand Generation
  • Digital marketing expertise; strategy and execution
  • Depth in full-funnel marketing initiatives and a performance marketing approach
  • Ability to manage multiple projects at various levels of scale
  • Fluent in Salesforce, Marketo, HubSpot, Pardot, Eloqua & other marketing automation platforms a plus
  • Consistently introduces new ideas and demonstrates original thinking
  • Inspired to perform well by the chance to take on more responsibility
  • Excellent communication, writing, and presentation skills
  • Flexible and can adapt to fast moving, agile team
  • Experience in a high-growth startup with the ability to wear multiple hats is a plus

Capitolis is the leading SaaS platform that drives financial resource optimization for capital markets. Founded in 2017, Capitolis’ network software enables financial institutions to optimize their balance sheets, which creates a fairer, safer, and healthier marketplace. More than 50 financial institutions, as well as many hedge funds and asset managers, leverage Capitolis’ technology to bring the best services to market and achieve high levels of return, while using the most appropriate amounts of their financial resources. Backed by world-class investors, including Index Ventures, Sequoia Capital, Spark Capital, SVB Capital, and S Capital, Capitolis’ team brings decades of experience in launching successful startups, technology, and financial services and is growing rapidly in our offices in New York, London, and Tel Aviv.

550 Fifth Avenue
10th Floor
New York, NY 10036

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