Alicia brings to Capitolis tremendous depth of leadership experience at global giants SAP and American Express. Most recently, Alicia served as Global Chief Marketing Officer at SAP. She led SAP’s global marketing strategy, re-built the organization’s digital marketing infrastructure, re-wrote the brand narrative, delivered many recognized advertising campaigns around the world, and exponentially grew the company’s brand value as one of the top 20 most valuable brands in the world.
Prior to SAP, Alicia served as Global Vice President, Marketing, Public Affairs, and Business Services at American Express, where she overhauled the travel division’s marketing strategy and designed some of their first digital programs, including the travel and payment division’s first social media platforms and marketing automation capabilities.
In addition to her role at Capitolis, Alicia is a board director for Gates Industrial Corporation, a leader in industrial and commercial manufacturing, and Rainfocus, a leading event marketing technology company. She is also a board trustee and chairperson of the education committee for The Hun School of Princeton.
“Alicia has an incredible track record of building high-performing teams in large-scale companies that deliver superior levels of company brand value, awareness, demand, and loyalty,” said Gil Mandelzis, CEO and founder of Capitolis. “Alicia is the perfect CMO to join our leadership team as we continue to innovate and deliver value to the capital markets to accelerate Capitolis’ growth.”
“Capitolis’ technology enables collaboration between banks and financial institutions at a level of efficiency never seen before, improving overall business economics and investment capacity,” said Alicia. “I’m truly inspired by the size of the company’s ambition and the incredible culture and leadership team Gil has built, and I could not be more excited to build one of the world’s most valuable brands transforming the capital markets.”
Capitolis continues to expand its leadership team with numerous strategic appointments announced over the past year, including Christopher Pennington as Executive Vice President of Sales, Stuart Wexler as General Counsel, Jimmy Reilly as Head of Equity and Total Return Swaps Funding Solutions and Jen Vanderwall as Chief People and Culture Officer.
For more information on Capitolis, please visit www.capitolis.com.